Our focus is enabling digital technology to bring you more business
Align Systems Pty Ltd (Align Systems) is an Australian software company specialising in the development of WordPress websites, AI chatbots and custom software development.
Three primary markets Align Systems develops software for are tourism, accommodation and hospitality. For the tourism industry, Align develops software to help tour operators get more bookings using AI and chatbot technology. Our chatbot software QnAsheet can be used on tour operator websites or Messenger, Instagram or WhatsApp chatbots so customers can get realtime availability and ask questions like “Do you have any seats left for Saturday’s cruise?” or “What tour do you recommend for my family with 2 young children under 10?” or “Do you have availability on the 20th of November?”.
Turers® is an online travel agent owned by Align Systems leveraging its travel integration, AI and chatbot technology, allowing more customers to find exciting tours, attractions and experiences around Australia and bring more bookings to tour operators.
For the accommodation industry, Align recommends Beds24, a vacation rental channel manager and develops websites and chatbots for accommodation businesses and providers. Its AI chatbot software, QnAsheet integrates with Beds24 allowing customers to ask questions like “Do you have any vacancy for 3 people from the 10th October for 4 nights?“ or “What room do you have that would suit a family of 5, 2 adults and 3 children?”.
For hospitality, our POS Chat chatbot software allows customers to place orders using Messenger with the order sent directly to the vendor’s POS system.
A bit of history
The company was founded in 1993 by Vic Ratnieks.
We were early adopters of the internet even before email was a standard and before the term cloud computing was used. We began developing websites for online ordering, sending takeaway orders to restaurants via fax or to clothing retailers via password protected email. That was 20+ years ago when ordering online was still considered risky, but a novelty. Thank goodness faxes are now a thing of the past, we can scan and send documents from our phones and online ordering is readily accepted.
Integration between online and back end systems is still lagging
Delivery of the order to the business is still primarily done via email and in most cases still not integrated with back end systems. Most businesses run a number of different systems which unfortunately still rarely talk to each other. However, integration is slowly happening with software vendors writing Application Programming Interfaces (API) and through the mass use of Open Source software with systems like WordPress, WooCommerce and the countless plugins available. This is making software functional and affordable for the small business owner and is where we assist businesses.
Social media and messenger is driving new business
The invention of smart phones and apps on mobile devices, especially social media apps like Facebook, Instagram and Twitter has driven the sales of phones incredibly and has put a powerful communication and ordering device into customers hands. In recent years there’s been a migration away from SMS and texting to using messaging systems like Facebook Messenger and WhatsApp.
This is driving a change in the way customers browse and shop for products and services. No longer are they content to fill out a contact form on a website, knowing it will be hours, if not days before someone replies. They want to engage in direct communication with the business when most convenient for them.
Chatbots work for you 24×7
An exciting new development is conversational chatbots using Facebook Messenger which tirelessly work 24×7 and can introduce the customer to your products and services and answer common questions. Connection between customer and business is seamless. Press a button and you’re connected. The customer can subscribe to ongoing communications and opt out at any time. This is changing the face of direct marketing and like it or not, it’s here and generating business. A win-win for consumer and business. e-mail marketing is still far from dead, but facing a challenge from this new way of engaging with customers.
Have a look at our chatbots service to give you an idea of what’s possible. It’s really only limited by your imagination. Want to get ahead of your competition? The time has never been more right to take action now.
We’d love to talk to you
If you’d like to have a chat, you can fill out our Contact Form. But if you can’t wait for us to read the e-mail that our Contact Form will send us and you want to talk now, click here to chat to us via Facebook Messenger. If you’re curious about how Chatbots work, click the Chat icon on the bottom right.
Thank you. We look forward to working with you and helping your business become more successful.
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We have just created a stunning new website with Vic at Align Systems for our Caravan Park- Bremer Bay Beaches Resort Tourist Park.
From start to finish, Vic has worked with us to understand our unique business needs and the goals we wished to achieve with the creation of our new site.
Align Systems has a well-structured approach to developing a client website and understanding the needs of their clients and going over and above to deliver a well thought out website design and aesthetics. We highly recommend Align Systems for any website design!
I first came across Vic from Align Systems through working with him on a new website for our community association. So, when I started to have complications with my own business website, I had absolutely no hesitation in seeking advice from Vic.
He resolved all the problems that we were experiencing, as well as handling all the transfer of hosting and domain registrations. Vic always goes above and beyond. His passion and commitment to the project really shows. He is very thorough and I like the logical way he works, keeping me informed every step of the way.
I can always trust Vic to give me his honest opinion, and I know he will help me to keep improving my website and advising me in the best way forward for years to come.
Studio Commuan in Thailand uses the Align Systems Red Bucket plugin for Manychat to make images uploaded using our Messenger chatbot permanent and load fast.
การที่ไฟล์หมดอายุในการจัดเก็บเป็นปัญหาอย่างมากในการพัฒนา Chatbot แต่เมื่อได้ใช้ Redbucket แล้วทำให้มองเห็นความเป็นไปได้ในการพัฒนา Bot ในรูปแบบอื่นๆได้อีก มันช่วยทำให้ธุรกิจของฉันพัฒนาไปอย่างยั่งยืน
File expiration is a huge obstacle for Chatbot Development. Red Bucket can extend the possibility of creating a variety of chatbots. It helps our business grow sustainably.
Vic was given a massive task of creating a new website for my growing holiday accommodation business in the South Coast town of Bremer Bay in WA. I had previously worked with Vic on a community website project and I knew he would be the best person for this mammoth job.
I needed something that incorporated online booking as well as integration with multi-nationals like AirBnB and the likes, the target was to try and encourage people to book local. I am happy to say it’s still early days but we are already reaping the positive results.
Vic’s attention to detail is impeccable. From the basics in layout right through to the most technical aspect, Google Ads and social media advertising, he really takes the time to put himself not only in his clients shoes but in the customers which is so important. By doing this he really does produce the best websites in Australia. Do yourself a favour and get Vic working on your team now!!
I would personally like to thank Vic who has done a fabulous job with our new website porongurup.asn.au. Vic has been very professional throughout the whole process, exceptionally thorough and clear and has gone above and beyond with his help and guidance.
If you are looking for someone to assist you with creating a new website or updating your current one you can’t go wrong with engaging Vic at Align.
Vic brings a solid background of knowledge, experience and ideas to the table.
He is diligent and thorough, getting the job done on-time and budget.
Vic approached me with a idea to do something different to attract new customers and build my tour boat business. He re-designed my website and my brochure so it was more appealing and spelled out clearly what our tours were about. It has definitely brought in new customers.
But the Facebook Messenger Chatbot has opened up whole new marketing capabilities and taken my business to another level. I’ve never been busier!
Vic was fantastic with helping to set up my new website. From the beginning he was knowledgeable about the best way to go about things and always available to answer any questions.
I had a tight timeframe to launch my new website and Vic made sure it was done on time and I am extremely happy with the results. I’ve already had sales in the first week of the launch!
I’d definitely recommend Vic.
I’m part of a design studio with an existing website and was looking to expand the profile of my individual sculptural practice. I wanted a new separate website that linked physically and aesthetically to the design studio website but with custom features that catered for the variety of mediums and projects within my personal folio.
Vic was extremely easy to communicate with and worked seamlessly within the given parameters. He also gently guided me towards structures and features that support a variety of devices and directed me towards cheaper and more efficient providers.
I was in a group show where the curator made a last minute request that all signage included a website link and Vic worked extremely efficiently and with good humour within a very tight timeframe and was always quick in providing suggestions and mockups.
I’m very happy with the final result and look forward to working with Vic again when we upgrade our original design studio website.
It was time to update my website and Vic was recommended to me by a friend.
I’m an artist and designer and knew exactly what I wanted. This probably makes me the client from hell but Vic understood what I needed from the get-go and quickly had a mockup together for me to approve.
He was able to smoothly implement the changes I wanted and made sensible and appropriate suggestions along the way including putting me onto a new Australian web host that’s cheaper and more reliable than my old one.
The whole experience was transparent and easy, and I’m very pleased with the result.
